Live Event Planning: Understanding Your Audience
The first rule of creating products, a new service offering, or of planning events is to understand your audience. This is true no matter what...
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Attracting Sponsors for Your Live Event
There are many different places you can locate potential sponsors for your events. You can approach customers, vendors, complementary businesses,...
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Does Your Brand Live Up to Expectations?
When we talk about branding in a business sense, the first thing people think of are logos and color palettes. While these...
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Write a Book and Grow Your Joint Venture Opportunities
Many people are surprised to discover one of the unintended or unexpected benefits of writing a book: Opportunities for joint...
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Want to Do Your Own Company Branding? Understand the Color Wheel First
Company branding is so much more than your colors and your logo but choosing colors to represent you and your...
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Are Your Clients Happy? How to Measure Client Satisfaction
If you don’t hear any complaints from your clients, you might assume that they are satisfied with your service or...
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